Hi, I’m Laura.
I was the kid who grew up being told “you think too much” and “you ask too many questions.” (My parents tell me I began grilling them with questions like “Who made God?” starting at the age of 4.)
While my unrelenting curiosity may have been annoying to some, I decided to put it to work by becoming a journalist.
After leaving Ball State with a Bachelor’s in Magazine Journalism and bylines in Cincinnati and Running Times magazines, I began my career in editorial roles at Greenhouse Management and No-Till Farmer. My time at these B2B publications gave me a wealth of knowledge about ag and horticulture, and I continue to write for these industries.
They’re also where I realized how much I enjoy writing about business and data-driven results.
Whether it’s writing an article that will help a farmer save money to reporting on the success of a change implemented in a greenhouse, my favorite assignments focus on improving the bottom line. I also love poring over datasets and am not afraid to run calculations to see how the numbers tell a story. (Of course, it doesn’t hurt that I can double-check my work with my husband, a math professor.)
While I still write for magazines, I now put my journalism skills to use to create high-quality content for B2B companies. I work best with businesses that understand the value of digging deep into a subject through interviews and will connect me with their subject matter experts and customers to tell their stories.
Outside of crafting blog posts, case studies, and white papers for clients, I run a blog called Wander the Western Carolinas, which is all about exploring the region I currently call home. When I’m not at my computer you can probably find me running — I’m on a quest to qualify for the Boston Marathon — watching IndyCar and IMSA races, enjoying happy hour at a local brewery, or escaping to a beach as often as possible.