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Laura Barrera

TAKING A JOURNALISTIC APPROACH TO EVERY PIECE OF CONTENT

Testimonials

Active Pitching and Minimal Edits Made Marketing Manager’s Job Easier

AgriSecure is an advisory service with a software program that helps farmers transition to organic. I ghostwrote 40 blog posts, all of which included subject matter expert interviews, and 5 customer success stories for the company. I also pitched multiple content ideas, many of which they used.

Sample of Projects:

Customer Success Story: Chuck Thompson
Organic Rye Key to Distillery’s Prohibition Era Spirits
Imports Have an Impact on Organic Crop Prices: Here’s Why

Breaking Down Technical Topics into Digestible Info Drew in Website Visitors

AgFuse.com was a networking website and media platform for ag professionals. I interviewed subject matter experts and farmers to write 24 articles for the website, a couple of which were republished in No-Till Farmer and Direct Driller magazines.

Sample of Projects:

Corn Fungicides 101: Tips for Protecting Your Crop and Your Bottom Line from Foliar Disease
What Farmers Need to Know About Mycorrhizae
Prevented Planting? Cover Crops Offer a Silver Lining

Turned Simple Outlines and Abstract Concepts into Strong Thought-Leadership Pieces

Trimble Ag provides precision ag hardware and software solutions for farmers. Over two years, I ghostwrote several blog posts, thought leadership pieces, and customer success stories.

Sample of Projects:

Thought Leadership: How Will Autonomy Change Farming?
Customer Success Story: Carrot Farm Sees 20% Increase in Efficiency with RTK Guidance
Blog Post: How Traceability Can Increase Food Safety and Boost Farm Profits

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